top of page
janice-ortbring-top-sm.jpg

JANICE M ORTBRING

  • linkedin
  • pinterest

Janice Ortbring  Executive Brief

• Joyful, empathetic, honest leader
• Award-winning designer and marketer
• Global and local agency experience with global and local brands • Championing diversity
• I love giving back
• Founding Mother of a Michigan city – Chelsea!
• Life-long learner
• Presenter / speaker
• Owned two small businesses

​

Branding to me is... (almost always includes... Giving someone a reason to smile.)

• Honest and accurate
• Easy to prove
• Fast to read and repeat
• Appropriate for staff and community
• Adaptable to all business segments and across all mediums

​

How To Build The Brand

1. Attention
2. Trust
3. Nurturing
Repeat!!! (This is not a marketing-only process)

​

Budget is...

The best use of approved dollars to achieve the desired outcome.

​

EXPERIENCE – SKILLS:

  • 16 years of senior level, strategic go-to-market planning and messaging for products and services

  • Strong social media development skills

  • Development of sales and marketing materials in traditional print, electronic, video and other media

  • Full-scale brand development for over 30 clients with ENC

  • Successfully worked with ad agency to rebrand Bank of Ann Arbor including logo development and launch, new website, purchase of a new branch in Birmingham, MI

  • 22 years of product/service launch - trade shows, press including large shows like E3 and community events

  • 22 years of event management for large and small functions

  • Expertise in distilling technical information for mass consumption 

  • Effective use of evaluation materials/data to implement marketing and measure success 

 

EXPERIENCE – BUSINESS:

  • Expertise with global clients (Disney Interactive, Hasbro, Sega, Princess Cruises)

  • Expertise in start-ups, rebuilding (developed “egg” division at Edgar Norman Creative)

  • Expertise in the banking industry at a 3.45 billion bank

  • Marketing business planning, competitive analysis, measurement, meeting objectives

  • Created efficient practices with human and financial resources

  • Highly refined negotiation and problem solving skill set

  • Budget management and reporting. Budgets over $1 million

  • Industries: Food, wine/beer, packaged goods, banking, healthcare, sports, retail, senior living, the arts, B2C, B2B

 

EXPERIENCE – LEADERSHIP:

  • Speaker - Greater Washington Association for Financial Professionals 2020

  • Guest Lecturer / Presenter on Branding for Alliance Partners BancAlliance February 2020 Conference

  • Featured in Modern Luxury / DC Magazine 2020

  • Instructor - Perry School of Banking. 2nd year instructor, marketing

  • Experienced in training staff on usage of marketing/pr materials and messaging

  • Trained in developing team members; in-person and virtual

  • Management of contractors and vendors (including large advertising agencies)

  • Highly versed in internal / external communication

  • Trained mentor and trained in ‘The Healing of Racism’

  • Community Coalition Builder - CADCA Model

​

EXPERIENCE – NONPROFIT & COMMUNITY:

  • Supporter Bank on Women - Navigating career success to the boardroom.

  • Over 25 years of successfully working with nonprofit organizations and have been responsible for large campaigns, grants, matching grants to breakfast/luncheon meetings using the Raising More Money model

  • Understanding and development of a community coalition (using CADCA model for drug-free communities) building, messaging, media outreach, sharing ideas, networking, outcomes, programs, resource mapping, engaging key influencers

  • Elected to 3 consecutive municipal terms in Chelsea, MI.  Two as Village Trustee and one as Charter Commissioner, turning the Village into a City

  • United Way of Washtenaw County Pacesetter since 2014 and Pacesetter Chair for 2017 

​

​

bottom of page