JANICE M ORTBRING

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RESUME

EXPERIENCE

Contractor - 2021 to present

Bank on Women

Paesano Italian Restaurant and Wine Bar

Roddy Set Go - Italian Adventures

Art30

Vice President of Marketing

Congressional Bank - 2019 to 2021

Created the marketing department for this commercial bank of 3.45 Billion of owned and managed assets in Chevy Chase, MD. April 2020 pivoted to CARES Act, PPP team that successfully funded over $553 M with over 50,000 paychecks protected. Digital advertising expert. ESG. Community Action Committee promoting community giving for local and national nonprofits. Establish and run all community bank quarterly meetings. Champion for all females to become financially informed and independent. Public speaker.

Platform Launch Contractor

Michigan Israel Business Accelerator 2019

Hired by Mark Davidoff and Mike Dergis to launch Michigan’s innovation platform connecting tech startups, funders, hubs in Michigan. Created the brand including name and strategy startupMICHIGAN.tech Established product launch strategy including email, PR, digital, events, and launch party at Shinola Hotel. Created post launch brand strategy for continuous growth and analytics monitoring.

Vice President of Marketing

Centier Bank, Merrillville, IN, 2018 – 2019

Implemented Asana project management system.

Created two highly successful market disruption campaigns.

Added $10M new money market funds, in one month, via a digital media campaign.

Organized and executed 900 person Holiday and Staff events.

Managed $2.4M budget and a 10 person staff with 61 branch locations.

Created new website strategy, RFP, customer journeying for new website.

Officer, Vice President of Marketing

Bank of Ann Arbor, Ann Arbor, MI, 2014 – 2018

Joined the BOAA team to bring bold creative strategy and problem- solve, grow shareholder wealth,

increase brand engagement, lead community events, garner employee support, gain recognition / win

awards for the bank, reach or exceed goals, execute laser-sharp budgets, create great energy around the

brand and staff.

Managed over $1.5 million dollar marketing budget.

Innovation and strategy for entire bank rebrand including logo, website, two apps, all signage, identity

package, social media, brochures, templates for presentations. "not a bank, bank".

Almost tripled shareholder value in my 4 years. Went from under $800 million to almost $2 billion.

Enjoyed 2 major social media campaigns each with over 2.5 million impressions. Columbus Day and Sister

Jean. Both received major local and national media attention.

Relentless problem solving - big impact for small investment. EG: Purchased and restored '77 VW

Westphalia-seen at University of Michigan games, driven by celebrities, featured in a local movie and

photographed thousands of times, in the Woodward Dream Cruise.

Created strategy and process with our full service ad agency on media buys, creation of brand messaging

"Like / Love", radio and tv production, 4 annual reports, many print ads, other items as needed.

Innovated unique brand persona for Trust & Investment Management, Technology and Life Science Banking, Commercial & Retail Banking, Mortgage and Equipment Finance.

Oversaw all-employee meetings, shareholder events.

Cultivated fun, energy, enthusiasm for all events including the popular "Sonic Lunch".

Effectively executed all budgeting, media buying, web development, working with talent and 107.1fm, pr,

photography, coordination with the city, contracts.

Creative Director / Partner

Edgar Norman Creative, Chelsea, MI

2001 – 2014

Senior level, strategic go-to-market planning and messaging for products and services. My client needed to

fill the new multi-million dollar MRI machine. Their selling point was the large bore, big enough for a 600 lb

person or professional athlete. They had ideas to let referring physicians see the schematics, photography

from the MRI company, testimonials. What did I suggest? Eliminating all of that. We did a direct mail that

included a large, 70” orange inner tube. All the Doctor or patient had to do was slip it over to feel confident

of them fitting into the machine. Simple, effective. We had 100% direct mail open rate and the machine

was full 24/7 starting on day one.

Full-scale innovative brand development for over 30 clients in the USA and Canada. Created highly

successful prevention program, SRSLY, and worked at the state level for MiPhy. This program continues

great success today.

Event management for large and small functions. From Farm to Fork to city street parties for economic

development.

2000 – 2001 Branded ground breaking “No Disposable Kids” for Starr Commonwealth to help kids stay in school as opposed to getting kicked out.
1996 – 2000 Worked with Disney, Sega, Hasbro, Mattel Interactive divisions for interactive CD-ROM’s. Ran E3, CES shows for Media Station.
1992 – 1995 Lead highest sales team closing rate for Staples Contract and Commercial with “teaser campaigns”.
1991 - 1992 Won a job at MVP Footwear by writing “hire me” on the bottom of my shoes and putting them up on the CEO’s desk. We remain friends to this day.